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Links de begripshorizon van de zender. Rechts die van de doelgroep. De zender heeft een merk ontwikkeld dat past bij zijn horizon. De vraag is of dat merk bij de doelgroep wel het gewenste effect heeft. Dat weet de zender niet zeker omdat er nog geen doelbewuste interpretatie heeft plaatsgevonden van de horizon van de doelgroep. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/369f5870-59eb-4f3b-8405-7d4eddc28f37/BAHM-schema-3-v1.png Blog - Copywriting voor brands. Het Brand Audience Hermeneutics Model - Make it stand out In dit diagram heeft de zender een poging gedaan om de begripshorizon van de doelgroep te interpreteren. Het merk dat de zender ontwikkeld heeft, kan nu ook binnen de begripshorizon van de doelgroep gezien en gehoord worden. 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Het Brand Audience Hermeneutics Model - Make it stand out In dit diagram heeft de hermeneutische beweging geleid tot effectieve communicatie. De interpretatie van de zender komt nog steeds niet volledig overheen met de horizon van de doelgroep, maar er is voldoende gemeenschappelijke grond om te communiceren. De zender heeft zijn inzicht in de begripshorizon van de doelgroep aangewend om zijn merk te laten verschijnen op een manier die de doelgroep niet alleen ziet en hoort maar ook begrijpt. De zender gaat samen met de doelgroep op weg. De wegen vallen nooit helemaal samen, maar de doelgroep herkent het merk als iets wat bij de eigen doelen en wensen past. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/1656054626654-A84SQWRZ0A7W51G2YMLH/unsplash-image-V5vqWC9gyEU.jpg Blog - Copywriting voor brands. 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In opdracht van De Werkkamer. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/6952a039-21c4-4d49-be25-691f90dadce2/Screen+Shot+2021-10-31+at+11.27.19+AM.jpg Collage Tekst voor de website van Mark Makelaardij https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/79b16efe-3d63-4458-8ed2-9433d94e0a56/Screen+Shot+2021-10-31+at+6.06.56+PM.jpg Collage Redactie, schrijven en ontwerpen voor de E-learning van Van Hessen Academy. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/e5700670-32b2-4611-8df6-df78a66d3a6c/Screen+Shot+2021-10-31+at+6.18.48+PM.jpg Collage Serie blogartikelen over online marketing voor Brand New Digital. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/7fdc7f62-d187-490f-b697-fecf353500b2/Screen+Shot+2021-10-31+at+6.21.18+PM.jpg Collage Long form content artikel voor Digital Agencies Collective The Herd. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/10d0fe19-2035-445d-a78f-a0c6e20f7017/Screen+Shot+2021-11-12+at+12.09.55+PM.png Collage Longform blog serie voor GEP Regenwater. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/fa186f51-50de-48ab-84ae-f83b13f03633/Screen+Shot+2021-11-18+at+2.12.41+PM.png Collage Blogartikel voor ELCEE, Dordrecht. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/fe021b64-138d-421f-8dcc-f482ffdbd914/Screen+Shot+2021-11-18+at+8.28.59+PM.png Collage Advertorial OQ Value, Raalte, in opdracht van De Werkkamer, Bergen op Zoom. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/dda84c41-6aba-4106-99aa-f0bef48e1c74/Screen+Shot+2021-11-18+at+10.30.22+PM.png Collage Corporate brochure Van Hessen https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/90a49e75-719d-4c4d-a3f0-221cf8ba230a/Screen+Shot+2022-06-30+at+08.50.11.png Collage Online interview met 4 leerkrachten van De Haagse Scholen als een teaser om het jaarverslag 2021 te downloaden én om een korte impressie van het afgelopen jaar te krijgen. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/9c79f05e-dc62-4423-9104-48dedaf7f5b9/Screen+Shot+2021-11-18+at+10.41.00+PM.png Collage Redigeren en vertalen tekst brochure productlancering van de SpeedPipe, Van Hessen https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/4e211b57-6374-456c-8b20-d6521727d530/Screen+Shot+2022-08-04+at+12.10.36.png Collage Website teksten voor startup Draequs Brewing Company. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/1545a24c-756e-422c-83cd-1863bcfde263/1657275155746.jpg Collage Meegewerkt aan deze campagne van de gemeente Rotterdam voor Rotterdampas. Door Zekyr bedachte slogan niet zichtbaar op deze foto. Lol. https://images.squarespace-cdn.com/content/v1/5ecbbee89cdcb22cafdd93f5/952bb7eb-eb98-49b1-a64b-3899ad01a87e/Screen+Shot+2022-08-04+at+12.20.52.png Collage Employer branding voor Takii Europe, internationale veredelaar van zaden. 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